My job focuses on enhancing the bank's public image and fostering strong community relationships through effective communication and corporate social responsibility initiatives. My portfolio reflects a diverse range of responsibilities, from monitoring media coverage and managing public relations to evaluating donation requests and liaising with government organizations and NGOs. I strive to ensure that our messaging is clear and impactful while promoting the bank’s values and commitment to social responsibility.
Monitor and Report on Relevant News: I am responsible for monitoring and reporting news articles related to the bank and topics of interest. This involves tracking media coverage to identify trends and gauge public sentiment, ensuring that I can respond promptly to any potential issues.
Public Relations Publication: I take charge of getting public relations materials published in newspapers and digital platforms. This includes crafting compelling narratives that highlight the bank’s contributions and initiatives, thereby enhancing our public image and reinforcing trust with stakeholders.
Evaluate Donation Requests: I evaluate and process donation requests as part of the bank’s broader corporate social responsibility (CSR) initiatives. This involves assessing the impact and relevance of each request to ensure our contributions create meaningful change in the community.
Liaison with Government and NGOs: I serve as a liaison with government organizations and non-governmental organizations (NGOs) to facilitate the processing of donations. This collaboration ensures that our contributions are utilized efficiently and transparently, allowing us to align our support with community needs.
Develop and Maintain Media and CSR Policy: I am responsible for maintaining and developing the bank’s Media and CSR Policy. This includes outlining our objectives and strategies to ensure consistency in messaging and actions, while adapting to changing societal expectations.
Develop Internal News Magazine: I oversee the development of the bank’s internal quarterly news magazine, Allied News. This publication serves as a platform for sharing updates and celebrating employee contributions, fostering a culture of transparency and engagement within the organization.
Support in Copy Editing and Translations: I provide support in copy editing and translations to ensure that all communications are clear, professional, and accessible to a diverse audience. This role is crucial for enhancing the clarity and impact of our messaging, reinforcing our commitment to effective communication.